S6EP1: Melissa Urban

Melissa Urban Whole30

Melissa Urban
Whole30

Melissa Hartwig Urban is the co-founder and CEO of the Whole30 program, and a six-time New York Times bestselling author. She has been featured by Dr. Oz, Good Morning America, the New York Times, the Wall Street Journal, People, and Forbes; and ranks #19 on Greatist’s Top 100 Most Influential People in Health and Fitness. Melissa is the host of the Do the Thing podcast, and is a prominent keynote speaker on social media and branding, health trends, and entrepreneurship. She lives in Salt Lake City, UT.

For more info on Whole30, check our their website and follow them on Instagram, Facebook, Twitter, YouTube, and Pinterest. To connect with Melissa, follow her on Facebook , Twitter, and Instagram.

People and Points of Interest in the episode:

03:33  Melissa’s background; Jeff Martone, Mike Burgener, Jeff Tucker, Robb Wolf; TRS Podcast episode with Coach B
06:58  Drugs and food aren’t all that different
09:44  Our relationship with food
10:43
 What is Whole30?
15:03  Whole30 has super high adherence
17:31  Who does the program work best for?
19:41  Food is foundational
25:50  What are we getting right in the world of nutrition? What are we getting wrong?
28:09  Whole30 at Chipotle
33:00
 Don’t the the perfect be the enemy of the good
34:24  Melissa’s podcast “Do The Thing” has a great episode on managing other people’s discomfort when you don’t drink; Spoiler: Not your problem
39:11  What’s next for Melissa?
40:48  The Whole30 program is completely free; Socials

Full Transcript