Melissa Hartwig Urban is the co-founder and CEO of the Whole30 program, and a six-time New York Times bestselling author. She has been featured by Dr. Oz, Good Morning America, the New York Times, the Wall Street Journal, People, and Forbes; and ranks #19 on Greatist’s Top 100 Most Influential People in Health and Fitness. Melissa is the host of the Do the Thing podcast, and is a prominent keynote speaker on social media and branding, health trends, and entrepreneurship. She lives in Salt Lake City, UT.
People and Points of Interest in the episode:
03:33 Melissa’s background; Jeff Martone, Mike Burgener, Jeff Tucker, Robb Wolf
06:58 Drugs and food aren’t all that different
09:44 Our relationship with food
10:43 What is Whole30?
15:03 Whole30 has super high adherence
17:31 Who does Whole30 work best for?
19:41 Food is foundational
25:50 What are we getting right in the world of nutrition? What are we getting wrong?
28:09 Whole30 at Chipotle
33:00 Don’t the the perfect be the enemy of the good
34:24 Melissa’s podcast “Do The Thing” has a great episode on managing other people’s discomfort when you don’t drink
39:11 What’s next for Melissa and Whole30?
40:48 The Whole30 program is completely free; Socials